Sonesta

Famous Yet Nameless

Sonesta International had a global presence, yet little brand name recognition. We explored this dilemma with a beloved, veteran character actor in a similar situation. This successful campaign was followed by another for Sonesta’s rewards program.

Client
Sonesta International

Year
2024

Yahoo

A New Wave of Storytellers

To attract young creators to the Yahoo For Creators platform, we developed a bold brand system, balancing accessibility with innovation to empower up-and-coming storytellers.

Client
Yahoo for Creators

Year
2024

Kohler

A Small-Town, Sprawling Resort

Kohler, Wisconsin offered world-glass golfing, dinging, and more, but was thought of as “quaint”. Instead of resisting Kohler’s charming warmth, we highlighted it, creating a new luxury experience.

Client
Kohler WI

Year
2024

Hearst

Proven Know-How, Visionary Why-Not

Hearst Magazines needed a brand refresh for the digital age. This began with comprehensive stakeholder interviews (including C-Suite) and resulted in messaging that redefined magazines themselves.

Client
Hearst Magazines

Year
2023

Beverly Hills

As You Wish

BHCVB needed to invite visitors back to their luxury destination in the midst of COVID. This could feel insensitive. Our solution: dogs. By focusing the luxury on canines, Beverly Hills could communicate its excess while also poking fun at it.

Client
Beverly Hills Conference & Visitors Bureau

Year
2024