Sonesta
Long Live The Guest, Famous Yet Nameless
Royal Sonesta needed a full strategic rebrand to compete in luxury hospitality. Ultimately, we identified an opportunity to differentiate with sophisticated humor in what was often a stuffy landscape. Later, we leveraged this sensibility in our global communication campaign for Sonesta International.
Client
Sonesta International
Year
2024
Yahoo
A New Wave of Storytellers
To attract young creators to the Yahoo For Creators platform, we developed a bold brand system, balancing accessibility with innovation to empower up-and-coming storytellers.
Client
Yahoo for Creators
Year
2024
Kohler
A Small-Town, Sprawling Resort
Kohler, Wisconsin offered world-glass golfing, dinging, and more, but was thought of as “quaint”. Instead of resisting Kohler’s charming warmth, we highlighted it, creating a new luxury experience.
Client
Kohler WI
Year
2024
Hearst
Proven Know-How, Visionary Why-Not
Hearst Magazines needed a brand refresh for the digital age. This began with comprehensive stakeholder interviews (including C-Suite) and resulted in messaging that defined their reader and redefined magazines themselves.
Client
Hearst Magazines
Year
2023
Beverly Hills
As You Wish
BHCVB needed to invite visitors back to their luxury destination in the midst of COVID. This could feel insensitive. Our solution: dogs. By focusing the luxury on canines, Beverly Hills could communicate its excess while also poking fun at it.
Client
Beverly Hills Conference & Visitors Bureau
Year
2024
