Sonesta
Long Live The Guest, Famous Yet Nameless
Royal Sonesta needed a full strategic rebrand to compete in luxury hospitality. Ultimately, we identified an opportunity to differentiate with sophisticated humor in what was often a stuffy landscape. Later, we leveraged this sensibility in our global communication campaign for Sonesta International.
Client: Sonesta International
Year: 2024
Services: Brand Identity and Strategy | Narrative Storytelling | Campaign Development
Yahoo
A New Wave of Storytellers
To attract young creators to the Yahoo For Creators platform, we developed a bold brand system, balancing accessibility with innovation to empower up-and-coming storytellers.
Client: Yahoo for Creators
Year: 2024
Services: Brand Identity Development
Kohler
A Small-Town, Sprawling Resort
Kohler, Wisconsin offered world-glass golfing, dining, and more, but was thought of as “quaint”. Instead of resisting Kohler’s charming warmth, we highlighted it, creating a new luxury experience.
Client: Kohler, WI
Year: 2024
Services: Brand Identity and Strategy | Narrative Storytelling
Hearst
Proven Know-How, Visionary Why-Not
Hearst Magazines needed a brand refresh for the digital age. This began with comprehensive stakeholder interviews (including C-Suite) and resulted in messaging that defined their reader and redefined magazines themselves.
Client: Hearst Magazines
Year: 2023
Services: Brand Identity and Strategy | Narrative Storytelling
Marriott International
Adventure Can’t Be Mapped
Marriott International needed an aspirational video for its Luxury Collection, specifically asking that it incorporate the five senses.
Client: Mariott International
Year: 2020
Services: Concepting | Copywriting
Beverly Hills
As You Wish
BHCVB needed to invite visitors back to their ultra luxury destination in the midst of COVID. This could feel insensitive. Our solution: dogs. By focusing the luxury on canines, Beverly Hills could communicate its excess while also poking fun at it.
Client: Beverly Hills Conference & Visitors Bureau
Year: 2024
Services: Campaign Development
