Copywriter and brand strategist with a decade+ of agency experience across B2C, B2B, and institutional. Evolved from copywriter to strategist, employing all core methods of R&A to build compelling brand platforms. Later assumed leadership role, co-managing ~ten employees and expanding agency services to include campaign work—generating new business from existing clients and building a new sales funnel for potential ones.


CLIENTS:

  • Performed 5+ branding projects across the organization’s vast portfolio, from luxury to select-service.

    Brand Strategy | Voice | Copywriting | Tagline | Naming | Campaign Conception

  • Evolved the iconic print media group (and two of its properties) to speak to the digital age.

    Brand Strategy | Voice | Copywriting | Tagline | Visual ID

  • Introduced the leading international brand (and product category) to US market, focusing on reaching Gen Z.

    Brand Strategy | Voice | Copywriting | Tagline | Campaign Concepting

  • Performed ten+ branding projects across the organization’s vast portfolio, from luxury to select-service.

    Brand Strategy | Voice | Copywriting | Tagline | Naming | Campaign Concepting | Experiential

  • Assisted in brand ID development of Yahoo creators, a community platform for young creatives.

    Brand ID

  • Created an ad campaign during Covid-19 lockdown to educate and encourage personal safety measures.

    Copywriting | Campaign Concepting

  • Updated fashion’s leading digital wholesale platform with messaging and a visual ID that would outlive fleeting trends.

    Brand Strategy | Voice | Tagline | Naming | Copywriting

  • Developed brand platform and messaging for a disruptive, new alcohol product: olive oil-based sipping vodka.

    Brand Strategy | Voice | Copywriting | Tagline | Digital Experience | Campaign Concepting

  • Performed 5+ branding projects across the organization’s vast portfolio, from luxury to select-service.

    Brand Strategy | Voice | Copywriting | Tagline | Naming | Campaign Concepting

  • Created strategic messaging for a new breed of differentiated venture capital firm.

    Brand Strategy | Voice | Copywriting | Tagline | Digital Experience |

  • Assisted in ongoing web maintenance and new brand ID development for leading jewelry manufacturer.

    Brand Strategy | Voice | Copywriting |

  • Produced compelling pitch decks and guidelines documents for the leading beauty company.

    Copywriting | Voice

SERVICES:

  • Competitive Audits | CCR Analysis | Consumer Psychographics | Secondary Research | Quantitative Field Research | USP and White Space Identification | Brand Platform and Architecture | Verbal Identity and Naming | Messaging Hierarchy

  • Long-and Short-Form Copy (Campaign, Web, Script) | Tagline and Headline | Brand Narrative | Content Strategy (OOH, Broadcast, Digital, and Social) | Editing and Proofreading | Voice and Tone Guidelines

  • Figma/ Keynote / InDesign / Powerpoint / Google Slides | AI-Assisted Workflows for Prompt Engineering, Generative Ideation, and Research Synthesis (Claude, ChatGPT, Genspark) | Trademark / Naming Clearance Research (USPTO)  

see work

I live in Brooklyn with my wife and two cats. Always happy to talk books, boxing, or branding.

Say Hello